The story begins at every moment when the rain plays the lavender song, covering the valleys with its purple song that refreshes the earth, and in particular refreshes the dreams of that girl, the one who chose not to draw on paper, but rather became a professional at drawing a distinctive perfume with lavender colors, which she learned from her mother, and was an inherited family secret.That girl repeated the painting of this perfume, and each time she painted its scent more creatively, until that girl became a grandmother, instilling the veneration of the fragrant scent in the whole house!Every family member knows that perfume is not just a bottle, but something much deeper than that.

To know the secrets of perfumes, you must go to their homeland where they flourished, Paris!When the child became a young man, he took a great leap, aiming straight at the moon, and not just looking at it.There in Paris, the passion of the young man from Hail was mixed with the passion of the French perfume designers. He would plant his questions in their heads before he would pluck the answers from their tongues. That was not just a journey, but a strong turning point in his thoughts and a new flame in his soul. He discovered how perfume is created, with the feeling of the first person to discover how fire ignites!

Here, the matter turned from a mere childish amazement towards perfumes, to a serious attempt to manufacture them. The five brothers said, “We will not only look at the moon, but we will hunt it. ”Here was formed the first true seed of a Saudi perfume house, a house that will never be ordinary, its story was not ordinary, and its events will not be ordinary either. Laverne, the tree whose seed was planted in the mind of the girl who wrote the poem Lavender in 1927, branching out into five branches that blossom with inexhaustible passion. To change the world of perfume.

A charismatic perfume came to the world, in a black bottle as if wearing a tie like a nobleman, flaunting its overwhelming presence among the rest of the perfumes. Tobacco was the perfect knock on the door of aromatic elegance to unlock all its secrets. This perfume was the best ambassador that Laverne had appointed for her, to tell the world about her aromatic point of view, her philosophy, and her values that would stir the stagnant waters in the world of perfume houses here in the Middle East. Tobacco! A perfume created with the spirit of a musician, to reserve its place in everyone’s memory and capture their attention, as its ingredients play on rare musical scales.

The Arabian leopard returns in a more elegant form, and with a fiercer presence.. After it was almost forgotten in stories and exited through the gate of extinction, Laverne launches its new identity, immortalizing the Arabian leopard, and inspired by its rare qualities, its dazzling spotted cloak, its boldness in exploring new areas, its flexibility in dealing with obstacles, and its authentic Arab identity, as the Arabian leopard knew a lot about the Arabian Peninsula, knew the secrets of AlUla, mastered the courage of Najd, believed in the wisdom of the Hijaz, understood the power of the Sarawat Mountains, and was always inspired by the generosity of palm trees in Al-Ahsa. This year began with a sweeping attack from an Arabian leopard armed with enchanting perfumes, each with its own unique character, so that this year would be the stage of absolute sunshine that the five brothers had imagined, a stage in which the tree under which the children born in the spring took shelter would branch out.To be "Laverne" inspired by nature.