Three fragrances. Three ways to begin.

One opens with luminous florals.
One carries the freshness of a summer morning.
One moves from orange blossom into soft musk.

The Morning & Bloom Fragrance Collection brings together three full-size fragrances from LAVERNE: Loyard 125 ml, Dare 7:00 AM Summer 100 ml, and Miss Laverne 100 ml.

A collection that moves through citrus, flowers, fruit, woods, amber, and musk, offering three different scent expressions for everyday moments.

The Collection Contains

01 | Loyard — 125 ml

02 | Dare 7:00 AM Summer — 100 ml

03 | Miss Laverne — 100 ml

01 | Loyard — 125 ml

Flowers arrive softly… then warmth stays behind

Loyard is an everyday women’s fragrance built around a luminous floral opening and a warm, musky base.

Bergamot and orange blossom introduce the fragrance with a light citrus-floral character.

Geranium, rose, and jasmine form the heart before musk, vanilla, and amber bring the composition closer to the skin.

Fragrance Notes

Top:
Bergamot, Orange Blossom

Heart:
Geranium, Rose, Jasmine

Base:
Musk, Vanilla, Amber

Fragrance Character

Citrus Floral × Soft Rose × Warm Musk

The Scent Journey

Loyard begins with bergamot and orange blossom, creating a bright yet gentle opening.

The fragrance gradually moves into a floral heart where rose and jasmine meet geranium.

As the flowers become quieter, musk, vanilla, and amber create a warmer final impression.

A fragrance that approaches softly and remains without needing to announce itself.

Perfumer Signature

Nathalie Lorson

The effect is built before it is noticed.

Florals move quietly through the composition before musk, vanilla, and amber bring warmth to the final trace.

When to Wear Loyard

• Everyday wear.

• Morning and daytime.

• Soft floral moments.

• When a floral-musky fragrance feels right.

Product Details

Name: Loyard
Category: Women’s Fragrance
Size: 125 ml
Character: Citrus Floral, Soft, Musky, Warm
Perfumer: Nathalie Lorson

02 | Dare 7:00 AM Summer — 100 ml

The first light of a summer morning

Dare 7:00 AM Summer brings the freshest direction to the collection.

It opens with bergamot, fruity notes, ginger, and grapefruit, creating a bright beginning shaped around citrus and movement.

Jasmine and orris soften the heart before ambergris, musk, patchouli, sandalwood, tonka bean, and vetiver create a deeper base.

Fragrance Notes

Top:
Bergamot, Fruity Notes, Ginger, Grapefruit

Heart:
Jasmine, Orris

Base:
Ambergris, Musk, Patchouli, Sandalwood, Tonka Bean, Vetiver

Fragrance Character

Fresh Citrus × Floral × Woody Musk

The Scent Journey

Dare 7:00 AM Summer begins in motion.

Bergamot and grapefruit create the first brightness, while fruity notes and ginger bring another layer to the opening.

Jasmine and orris appear at the heart, softening the composition before woods, musk, patchouli, tonka bean, vetiver, and ambergris settle underneath.

A fragrance built around the feeling of a fresh beginning.

Fragrance Signature

Morning arrives before the world becomes loud.

Dare 7:00 AM Summer moves from citrus freshness into florals and a deeper woody-musky base, creating a fragrance direction shaped for daytime and summer moments.

When to Wear Dare 7:00 AM Summer

• Morning.

• Daytime.

• Summer and warmer days.

• Everyday moments.

• When a fresh fragrance direction is preferred.

Product Details

Name: Dare 7:00 AM Summer
Category: Eau de Parfum
Size: 100 ml
Character: Fresh, Citrus, Floral, Woody, Musk

03 | Miss Laverne — 100 ml

Floral light… settling into quiet warmth

Miss Laverne is a women’s Eau de Parfum shaped around orange blossom, layered florals, and a soft musky base.

Orange blossom and raspberry create the opening.

Rose, jasmine, iris, and cashmeran form the heart, adding floral depth and warmth before musk and tonka settle into the final trace.

Fragrance Notes

Top:
Orange Blossom, Raspberry

Heart:
Rose, Jasmine, Iris, Cashmeran

Base:
Musk, Tonka

Fragrance Character

Soft Floral × Light Fruit × Warm Musk

The Scent Journey

Miss Laverne begins with orange blossom and raspberry, balancing floral brightness with a soft fruity touch.

Rose, jasmine, and iris gradually take over at the heart while cashmeran introduces warmth and texture.

Musk and tonka then settle beneath the florals, leaving a calm and wearable trail.

Perfumer Signature

Louise Turner × Dahlia Izem

A floral scent shaped with quiet structure.

Their composition allows the flowers to move from brightness toward a softer musky warmth.

When to Wear Miss Laverne

• Everyday wear.

• Morning and daytime.

• Day-to-evening moments.

• When a soft floral-musky fragrance is preferred.

Product Details

Name: Miss Laverne
Category: Women’s Eau de Parfum
Size: 100 ml
Character: Floral, Fruity, Musky, Warm
Perfumers: Louise Turner × Dahlia Izem

The Harmony of the Collection

From first light to a softer trace

Three fragrances create three different interpretations of everyday scent.

Loyard begins with luminous florals.

Bergamot and orange blossom move through rose, jasmine, and geranium before settling into musk, vanilla, and amber.

Dare 7:00 AM Summer carries the collection into morning freshness.

Citrus and ginger meet jasmine and orris before woods, musk, patchouli, and vetiver create a deeper foundation.

Miss Laverne returns to flowers from another direction.

Orange blossom and raspberry lead into rose, jasmine, iris, and cashmeran before musk and tonka soften the final impression.

Together, the collection moves through brightness, freshness, flowers, and warmth, without asking the three fragrances to become the same story.

When to Choose This Collection

Choose the Morning & Bloom Fragrance Collection when looking for:

• Three full-size fragrances with different scent personalities.

• Floral fragrances for everyday wear.

• A fresh fragrance for mornings and warmer days.

• A collection moving between citrus, florals, woods, and musk.

• Fragrances for rotation according to mood and time of day.

• A fragrance gift with three distinct scent experiences.

Final Line

Three fragrances begin differently… then each leaves its own quiet trace.