Always aim for the moon, even if you miss it!
Perhaps you'll hit a star... There's no loss in aiming for big dreams!
The story begins in the 1950s, when a perfumer from Najd created a magical perfume, blending the desert with the winter sky and drawing inspiration from the earth to create a scent carrying the history of a venerable land.
Years passed, and the fragrance accompanied its creator, worn at all times and in every place he traveled.
Until the 1990s, when the perfumer was blessed with five children, and his magical perfume became their sixth.
The children carried within them the spirit of perfumery and its passion, which would later burst forth to spread a modern fragrance culture on one hand, and a deeply rooted one on the other.
How could it not be so? From their earliest days, they competed over a rare scent that represented the jewel and soul of the household, sometimes arguing over it, sometimes racing towards it... always fearing that one of them might spray the last essence of that fragrance.
The five children grew up like clouds, awaiting a moment in history to shower the world with unforgettable fragrances.
The last spray of the perfume ran out, but its essence still pulsated within the bottle they kept, like kings safeguarding their crowns.
The new millennium brought with it the absolute promise of dreams, propelling the five perfumers towards their difficult glory and distant goal... Will the dream come true? Let the story tell you.
The siblings believed that perfumes were not just scents that wafted and lingered in the air, but spirits that blended into every corner of a place. Like any journey of a thousand miles, they knew they had to start with a step, and so the siblings (Laverne) was founded, and it was their first step towards the thousand miles!
They embarked on a world not unfamiliar to them, carrying the vision of an ancient artist and their aromatic genes.
The five siblings sacrificed the comfort of the present moment for the glory of the years to come. Some sacrificed their enchanting tranquility, some their professions, some the joys of friendships and gatherings, some their physical comfort, and some their possessions. It was a battle against failure, with the motto: To be or not to be. For passion must continue, and dreams must be realized... Failure is not an option!
The five siblings divided the roles among themselves, each excelling in their respective tasks. Some mastered perfume design and continued to search for olfactory perfection to this day. Some excelled in organizational management, drawing from their old experiences in the business world. Some mastered building professional relationships with their exceptional social skills, and some mastered marketing with its quirks and secrets.
The five siblings continued to chase their dream, never resting until they achieved the impossible task!
The struggle intensified, and despair often loomed before their eyes, signaling failure. Things didn't go as planned. It was challenging to market a perfume to a client who couldn't experience it; it seemed almost impossible, as perfumes had their own privacy here. One had to feel the scent before acquiring it.
The COVID-19 pandemic brought its difficulties to the world, marking the end of the lifestyle we knew and the beginning of a new world where technology played the most important and impactful role.
But geniuses emerge in such circumstances. The siblings developed a new strategy, creating a way for people to experience their fragrance before purchasing it, without any physical presence! The entire process was conducted remotely, sparking a new revolution in the world of perfumes. The five siblings designed scents with passion, professionalism, and immense ability to innovate and renew while preserving authenticity and identity.
Thus, failure perished with its disturbing gestures, and glory was born to continue on an endless journey. For attempts to catch the moon that failed contributed to catching a glory greater than the moon. The five siblings captured a radiant perfumed star that would fill the world of fragrances with new passion and authentic culture.
A radiant star named "Laverne," with the goal of "being different."
